KIDNAPPING LIONS

INSIGHT : 

After receiving their Lions, a lot of agencies discontinue their campaigns, campaigns that are helping a lot of people who need it.

IDEA :

We kidnap lions from campaigns that helped people in need but got discontinued after awarded with a lion.


MICROSITE : INTERFACE

Displaying the kidnapped lions on a microsite in order to call out the agencies behind the campaigns that were discontinued, and raise awarness to our cause. 


MICROSITE : USER JOURNEY


BANNER AD ON ADWEEK


OUT OF HOME STUNT AT CANNES LIONS FESTIVAL

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AD - SANJANA RANKA // CW - KARL WANHAINEN