After receiving their Lions, a lot of agencies discontinue their campaigns, campaigns that are helping a lot of people who need it.
We kidnap lions from campaigns that helped people in need but got discontinued after awarded with a lion.
MICROSITE : INTERFACE
Displaying the kidnapped lions on a microsite in order to call out the agencies behind the campaigns that were discontinued, and raise awarness to our cause.
MICROSITE : USER JOURNEY
BANNER AD ON ADWEEK
OUT OF HOME STUNT AT CANNES LIONS FESTIVAL
AD - SANJANA RANKA // CW - KARL WANHAINEN