PROBLEM

People of color don’t practice sun safety often enough because of myths about the sun’s effect on darker skin tones.
This has led to a higher risk of skin cancer. 

SOLUTION

Let’s show the importance of sun safety for protecting every shade of skin. 


PRODUCT INNOVATION

A new line of sunscreen will be launched in different colors to correspond to various skin tones in stores and online.


UV SENSITIVE APPAREL

We’ll sell UV-sensitive apparel on our online microsite. All of the merchandise is designed with UV-reactive ink that allows wearers to spread our
important message. 


SUN REACTIVE BILLBOARD

Our specially designed billboards react to sunlight in order to reminder viewers of the importance of sun safety.


AD - SANJANA RANKA // CW - TAJJ BADIL-ABISH