People of color don’t practice sun safety often enough because of myths about the sun’s effect on darker skin tones.
This has led to a higher risk of skin cancer.
Let’s show the importance of sun safety for protecting every shade of skin.
A new line of sunscreen will be launched in different colors to correspond to various skin tones in stores and online.
UV SENSITIVE APPAREL
We’ll sell UV-sensitive apparel on our online microsite. All of the merchandise is designed with UV-reactive ink that allows wearers to spread our
SUN REACTIVE BILLBOARD
Our specially designed billboards react to sunlight in order to reminder viewers of the importance of sun safety.
AD - SANJANA RANKA // CW - TAJJ BADIL-ABISH